[NEW] Labubu Why So Serious Series

Release Date: 2025.10.10

Reference Videos

Reference Images

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Series Styles

Moonlit Mask (Super Secret)

Moonlit Mask (Super Secret)

Bubblegum (Secret)

Bubblegum (Secret)

Juggling Clown

Juggling Clown

Flame Clown

Flame Clown

Silver Mist Clown

Silver Mist Clown

Lumino Feast

Lumino Feast

String Puppet

String Puppet

Shadow Joker

Shadow Joker

Rainbow Jelly Bean

Rainbow Jelly Bean

Crimson Dancer

Crimson Dancer

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Series Description

The Labubu Why So Serious series is POP MART's Halloween 2025 multi-IP blind box collection featuring Labubu, Crybaby, Dimoo, Twinkle Twinkle, Hacipupu, and Molly in clown-themed designs with interactive elements.

Key Features

  • Design Theme: Multi-character Halloween clown series featuring signature red noses and spooky yet adorable designs that blend traditional Halloween colors (oranges and purples) with each character's signature palette.
  • Interactive Elements: Brand new mold featuring a squeezable nose tip that collectors can physically interact with, marking POP MART's first interactive blind box mechanism.
  • Multi-IP Collection: First-ever multi-IP vinyl plush blind box series combining Labubu, Crybaby, Dimoo, Twinkle Twinkle, Hacipupu, and Molly in a single Halloween-themed collection.
  • Release Context: Expected Halloween 2025 release following the success of 2024's Happy Halloween Party Labubu series, which continues to command 3-4x retail prices on secondary markets.