Dubai Chocolate Labubu: The Sweet Trend Taking Over Social Media

In July 2025, a phenomenon known as Dubai Chocolate Labubu swept across global social media. This product, blending the luxurious taste of Dubai chocolate with the cute design of Labubu plush toys, not only tantalized taste buds but also captured the hearts of collectors. However, this trend didn't emerge overnight—it's the result of the individual rise of Dubai chocolate and Labubu, fueled by the power of social media. Let's explore the journey from the beginning.

Dubai Chocolate: From Local Delicacy to Global Sensation

The story of Dubai chocolate began in 2021 when Fix Dessert Chocolatier, a local Dubai shop, introduced a unique treat. This chocolate bar, filled with crispy kadayif (a Middle Eastern pastry), rich pistachio cream, and coated in premium chocolate, quickly became a local favorite. Its vibrant green filling was not only visually striking but also offered a satisfying textural experience.

The turning point came in 2024 when a TikTok user posted a video of themselves biting into the chocolate, showcasing its gooey green center and the satisfying crunch, accompanied by ASMR-style chewing sounds. The video garnered millions of views and sparked a wave of imitations (BBC report). Soon, Dubai chocolate was exported globally, even causing long lines at Christmas markets in Germany. Its success was a testament to the power of social media and the global appetite for novel food experiences.

Labubu: From Designer's Sketch to Trend Icon

Meanwhile, in Hong Kong, Labubu's journey began in 2015. Created by designer Kasing Lung as part of the "The Monsters" series, Labubu was a plush toy character known for its chubby body, big eyes, and mischievous expression. Initially popular within niche art circles, Labubu gained mainstream attention in 2019 when Pop Mart released it as part of their blind box series.

The blind box format, with its element of surprise and rare collectibles, made Labubu a hit among collectors. However, its global breakthrough came in early 2025 when Lisa from Blackpink posted a photo with Labubu on Instagram. This endorsement sent fans into a frenzy and expanded Labubu's popularity from Asia to the West. Limited editions were released, and its scarcity drove up demand, turning Labubu into a symbol of trendy culture.

Dubai Chocolate Labubu: The Perfect Fusion of Two Trends

By mid-2025, both Dubai chocolate and Labubu had amassed significant followings. Recognizing the opportunity, businesses launched Dubai Chocolate Labubu—a chocolate bar featuring Labubu's iconic image on the packaging. It retained the signature kadayif and pistachio filling while adding collectible value. Priced at around $20 on platforms like Etsy and Palmyra Vapes, it was marketed as a "win-win" for foodies and collectors alike.

The timing was impeccable: Dubai chocolate was already a TikTok sensation, and Labubu was riding high on Lisa's endorsement. The combination appealed to both taste and fandom, quickly becoming a social media darling.

Social Media Frenzy: Memes, Videos, and Criticism

Upon its release, Dubai Chocolate Labubu sparked a frenzy across platforms:

X (Twitter): Users created humorous memes, like "Dubai Chocolate Labubu Matcha Ramen," poking fun at the trend's mashup nature. One tweet joked, "Next up: Labubu Cola-flavored fries?"
TikTok: Influencers posted unboxing and tasting videos, with the ASMR crunch and Labubu packaging driving millions of views.
Reddit: Discussions were polarized. On r/Anticonsumption, users criticized it as a "consumerist gimmick" exploiting FOMO and celebrity influence (Reddit thread). One comment read, "$20 for a chocolate bar? I'd rather buy a pound of pistachios."

This buzz was fueled by social media's amplification. The visual appeal of Dubai chocolate and the scarcity of Labubu made it a must-have, but it also sparked debates about overconsumption.

The Bigger Picture: Culture and Controversy Behind the Trend

The success of Dubai Chocolate Labubu is no accident—it's the result of several factors:

Celebrity Catalyst: Lisa's Instagram post catapulted Labubu into the global spotlight, while Dubai chocolate's TikTok fame laid the groundwork. Together, they created a perfect storm of viral marketing.
Consumer Culture: The product embodies key traits of social media-driven consumption: visual appeal (green filling and cute packaging), FOMO (limited availability), and cross-category appeal (food meets collectibles). It's a masterclass in trend exploitation.

Yet, controversy lingers. Critics argue it's overly commercialized, a product of social media manipulation. One Reddit user quipped, "It's like stuffing every trendy thing into a box and selling it to the brainwashed" (Reddit post). Supporters, however, see it as harmless fun—$20 for a taste of the trend and a keepsake.

Conclusion: Will You Buy Into the Hype?

From a Dubai dessert shop to a Hong Kong designer's sketch, and finally to the viral sensation of 2025, Dubai Chocolate Labubu is a testament to the intersection of creativity, commerce, and culture. It's more than a chocolate bar—it's a mirror reflecting how social media shapes our buying habits. Will you spend $20 to join the craze, or sit this one out? The choice is yours.