Introduction
In the fast-paced realm of internet trends, the 24K Gold Labubu stands out as a dazzling enigma. What began as a quirky collectible has morphed into a viral sensation, fueled by a TikTok user's bold claim of owning a £20,000 gold-crafted toy. Dubbed 'La Bew Bew,' this phenomenon has sparked awe, skepticism, and a flood of memes across platforms like TikTok, Reddit, and X. Let’s dive into the glittering saga of the 24K Gold Labubu and uncover how it became the internet’s golden obsession.
Background: The Rise of Labubu
Labubu, a whimsical character from 'The Monsters' series, was first introduced by Hong Kong artist Kasing Lung in 2015. These mischievous, elf-like creatures, with their oversized ears and playful demeanor, were initially part of a children’s book series before being transformed into collectible blind box figures by Pop Mart. By 2020, Labubu had carved out a niche among toy collectors, but its mainstream breakthrough came in 2024 when global celebrities amplified its appeal.
The turning point arrived when BLACKPINK’s Lisa showcased her Labubu keychain during a live stream in March 2024, sending fans into a frenzy. Shortly after, Rihanna was spotted with a Labubu plush at a fashion event in June 2024, cementing its status as a pop culture icon. Sales surged, with Pop Mart reporting a 300% increase in Labubu-related revenue that year, according to a Forbes article. This celebrity-driven hype laid the groundwork for the 24K Gold Labubu’s dramatic entrance.
In June 2025, TikTok user @lilzbullzofficial dropped a bombshell: she claimed to possess the 'one and only' 24K Gold Labubu. In her debut video, she described it as a custom piece forged from melted gold bars, weighing 200 grams and valued at £20,000. She flaunted the toy’s shimmering surface and conducted makeshift 'authenticity tests,' setting off a viral chain reaction that would dominate social media for weeks.
Social Media Reactions
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TikTok: The Spark That Lit the Fire
The 24K Gold Labubu debuted on TikTok on June 15, 2025, in a video that racked up 15 million views and 1.5 million likes in just two weeks. @lilzbullzofficial affectionately called it 'La Bew Bew,' a name that stuck. Follow-up videos showcased her testing its authenticity with magnets (gold isn’t magnetic, she noted) and a device she claimed was a gold tester—later identified by eagle-eyed viewers as a screwdriver. These posts, including one titled '24K Gold Labubu Test', drew millions more views. Comments ranged from 'This is insane!' to 'Is this a scam or a flex?' The phrase 'La BEW BEW – The Jungle Pups,' from her quirky narration, became a viral sound, remixed in over 50,000 imitation videos by July 2025. -
Reddit: A Hotbed of Debate
The phenomenon spilled over to Reddit, where the r/CringeTikToks community took it apart. A post on June 30, 2025, titled 'The One and Only 24K Gold Labubu', earned 1,400 upvotes and 621 comments. Redditors scrutinized the toy’s weight—200 grams of gold would be hefty for its size—and questioned the 'tests.' User GoldenEater quipped, 'If that’s real 24K gold, her fingers would snap from the weight. Fake as hell,' earning 84 points. Another, TestSignificant1580, referenced a rumored theft of the toy, joking, 'The thief did us all a favor,' with 154 points. The thread doubled as a crash course for newcomers, with users explaining Labubu’s origins amid the snark. -
X: Meme Mania Takes Over
On X, the 24K Gold Labubu became meme fodder. Users like @godotswifey tweeted, 'THE ONE AND ONLY 24 karat G O L D labooboo,' racking up 10.8K likes and 817 retweets. Imitation posts proliferated, with captions like 'Found the REAL 24K Labubu in my cereal box.' The redraw meme trend exploded, with artists reimagining characters like SpongeBob as the 'Labewbew Lady,' as seen in this viral thread. By mid-July 2025, La Bew Bew had infiltrated X’s meme ecosystem, with over 500,000 mentions in a single month.
Controversies and Memes
The authenticity of the 24K Gold Labubu is the heart of its controversy. @lilzbullzofficial’s claims—backed by her oddball tests—met fierce skepticism. Experts on Reddit noted that 200 grams of 24K gold, roughly 10 cubic centimeters, should feel denser than her casual handling suggested. A jewelry expert interviewed by BBC speculated it might be gold-plated zinc, not solid gold. Theories swirled: Was it a marketing stunt by Pop Mart? A prank gone wild? Or a genuine flex gone wrong?
Adding fuel to the fire, @lilzbullzofficial claimed in a July 5, 2025, video that the toy was stolen, only to 'recover' it days later—a twist many called staged. The drama birthed memes galore: TikTok’s 'La Bew Bew' sound underpinned skits of fake thefts, Reddit threads birthed the 'Gold Labubu Conspiracy,' and X’s redraws turned her into a cartoonish antihero. 'La Bew Bew' evolved into a catchphrase for hype with questionable substance, echoing across platforms.
Conclusion
The 24K Gold Labubu’s journey—from a celebrity-endorsed toy to a TikTok-sparked enigma—illustrates the internet’s power to amplify the absurd. Whether a £20,000 treasure or a gilded gimmick, it’s captivated millions, blending luxury with lunacy. Its legacy lies not in its authenticity, but in its ability to unite skeptics, meme-makers, and curious onlookers in a shared digital spectacle. For now, La Bew Bew glitters as the internet’s most polarizing golden child.